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corporate

Why a Strong Corporate Culture is Critical to the Growth of Your Organization

Why a Strong Corporate Culture is Critical to the Growth of Your Organization

Not only does a healthy culture create loyalty among your workforce, it also creates loyalty among your customers. Think about it – if you walk into a store and are greeted by happy, helpful employees, how likely are you to shop there again? Now just imagine that every single branch of that chain seems to have the same type of employees with cheerful attitudes. Don’t you automatically assume that the company must treat its employees well and care about its customers?

Assessing and Changing Corporate Culture

Assessing and Changing Corporate Culture

Knowing what is wrong with your company culture is only half the battle. Once you’ve assessed the potential issues, you need to make a plan to change it, and the best way to do this is to purposely choose your company culture.

Ideally, this choice is made before the company even launches, but in most cases, businesses aren’t even aware that this needs to be decided. In that case, it’s crucial that you sit down with your management team and lay out the foundations for the environment you wish to create.

By this point, hopefully you’ve gotten some good feedback and observations about employees and management and you know what you need to change.