Candidates today want to know a lot more about growth potential than their requirements and responsibilities. They want more than a job description mapping out what they are accountable for. Choosing a career is similar to finding a spouse, you don’t just marry anyone and you certainly don’t just take any job. Top performers are very thoughtful when it comes to making a career move.
Not only does a healthy culture create loyalty among your workforce, it also creates loyalty among your customers. Think about it – if you walk into a store and are greeted by happy, helpful employees, how likely are you to shop there again? Now just imagine that every single branch of that chain seems to have the same type of employees with cheerful attitudes. Don’t you automatically assume that the company must treat its employees well and care about its customers?